The Detroit Hellbenders a team branding project imagines a bold new WNBA team rooted in the city’s resilience, grit, and unapologetic energy. Inspired by Detroit’s legacy of strength, reinvention, and community pride, the Hellbenders identity channels intensity and confidence while celebrating the power and athleticism of women’s basketball.

The visual system combines sharp, dynamic forms with a commanding color palette to reflect both movement and dominance on the court. Every element—from typography to iconography—was designed to feel fearless and forward-driven, positioning the Hellbenders as a team that challenges expectations and commands attention.